Running Your Store

Reports & Analytics

Learn how to use PlanetShopping Analytics and Reports to understand sales, orders, conversions, customers, traffic and product performance.

Purpose

PlanetShopping Analytics gives you a clear view of store performance from one dashboard. Use it to review sales, orders, conversion activity, customer behaviour, traffic and product performance, then open detailed reports when you need a closer look.

What You’ll Learn

You’ll learn how to open Analytics, choose and compare date ranges, understand the main dashboard metrics, open detailed reports, and export or print report data.

Open Analytics

Sign in to the Merchant Panel.
Select Analytics from the main navigation.
Select Analytics to open the performance dashboard, or Reports to browse detailed reports.

Choose and Compare Date Ranges

At the top of Analytics, select the date range you want to review. You can also compare that period with another date range, making it easier to see how performance has changed over time.

Analytics Dashboard

The Analytics dashboard brings important store metrics together in one place. Depending on your store activity and selected period, you can review:

Total Sales
Conversion rate
Total orders
Sales over time
Conversion funnel, including Added to cart, Reached checkout and Sessions converted
Orders over time
Sessions by device type
Sessions by social source
Sessions
Average order value
Top products by units sold
Sessions by traffic source
Sales by social source
Top referrers by sessions
Returning customer rate
Customer cohort analysis
Sessions by location
Sales by traffic source
Top landing pages by sessions

Many dashboard cards include View report, which opens the corresponding detailed report when available.

Understand the Conversion Funnel

The conversion funnel helps you see how visitors move toward completing an order. Review Added to cart, Reached checkout and Sessions converted together to identify where customers may be leaving the buying journey.

Review Traffic and Customer Trends

Traffic reports help you understand how shoppers find and use your store. You can review traffic sources, social sources, referrers, landing pages, device types and visitor locations. Customer metrics such as returning customer rate and cohort analysis can help you understand repeat activity over time.

Reports

Select Analytics → Reports to open the Reports list. Verified reports include:

Sales over time
Average order value over time
Sales by products
Orders over time
Sales by product vendor
Sales by product variant SKU

Open a report to review its information for a selected date range. The exact columns depend on the report. For example, Sales by products includes Product title, Product vendor, Net quantity, Gross sales, Discounts, Tax and Total sales.

Export or Print a Report

Detailed report views provide Export and Print controls. Select the date range you need, then use Export when you want report data outside PlanetShopping or Print when you need a printable copy.

Tips & Best Practices

Compare equivalent periods when reviewing changes in performance.
Use sales and order metrics together rather than relying on a single number.
Review the conversion funnel to understand where shoppers leave the purchase journey.
Use product reports alongside inventory information when making merchandising decisions.
Check traffic sources and landing pages when evaluating marketing activity.
Allow enough store activity to accumulate before drawing conclusions from very small data sets.

Frequently Asked Questions

Can I compare two date ranges?

Yes. The Analytics dashboard includes a comparison period alongside the primary date range.

Can I see where store traffic comes from?

Yes. Analytics includes traffic-source, social-source, referrer, landing-page and location views.

Can I see conversion activity?

Yes. The dashboard includes a conversion rate and a conversion funnel showing Added to cart, Reached checkout and Sessions converted.

Can I see which products are selling?

Yes. The dashboard includes Top products by units sold, and Reports includes Sales by products and Sales by product variant SKU.

Can I export reports?

Yes. Detailed report views provide an Export control.

Can I print reports?

Yes. Detailed report views provide a Print control.

What happens if there is no data for my selected period?

The report will indicate that no data was found for the selected date range. Select a different period to continue.

Next Step

Use Analytics regularly to understand what is changing in your store and use detailed Reports when you need to investigate a particular sales, order, product or performance trend.